By creating a website which is targeted towards your specific customer base, your customers will become more trusting towards your company and the products you sell.
By knowing your audience, and what they expect from working with your company, you can set the right expectations for your customer.
An effective website is one which provides the user with exactly what the need in the least amount of steps.
Creating a website around the desired workflow ensures that the users will have an easier experience with your website and spend less time wondering where something is. A streamlined website will also convey that their future experience with your company will also be smooth.
Websites are often the first point of contact for the customer with a company, and by having a clean and modern website, it helps convey that your company is a modern company who cares about their image.
Modern websites are also becoming vital as they ensure that all clients who access your website can find the information they are looking for, regardless of the device they are using.
When developing a website, having a clear understanding of the process can help make the whole experience quicker and smoother. This process also enables a better understanding of what will be involved. Although this is the preferred process, I am flexible and will be happy to accommodate your needs.
One helpful tool to determine if your website requires an update is to perform a website design audit. A design audit can help explain what needs to be improved and give you suggestions on how you can improve them.
These suggestions can be simple fixes which you can perform (such as fixing spelling mistakes or adding more information in a section), slightly more complex fixes which require basic coding knowledge (such a changing colours and adding blank space around an element), to larger suggestions which require greater coding knowledge (such as changing the layout or fixing broken processes).
Although the Website Design Audit Process can be performed by most people, they are rather time consuming and without proper design experience, many aspects can be missed.